Overview
Abbott Laboratories is a global healthcare and medical device company. This project was an episodic, interactive storytelling experience focused on how to prevent the next pandemic. The site presented a series of documentary-style episodes filmed on the ground across the globe, paired with interactive content that guided users through the narrative.
Role
Front End Developer
React, SCSS, GSAP
The Problem
Abbott needed a platform that could combine cinematic video production with a digital experience that felt both educational and engaging. The challenge was to structure episodic content in a way that was intuitive to explore, while adding interactive elements that kept users actively involved in the story.
My Contribution
I developed the full front end of the site in React, building out the episodic pages, chapter-based navigation, and responsive layouts that supported high-quality video. SCSS was used to create a modular, scalable styling system that kept the design consistent across all episodes.
In addition to the core episodic content, I built the interactive quiz section that tested users on what they learned from the videos. GSAP was integrated here to power transitions, animations, and feedback effects, making the quiz a dynamic break in the narrative flow.
By combining immersive video-driven storytelling with interactive learning moments, the final site delivered a rich, global perspective on pandemic prevention while keeping users engaged from start to finish.